Digital Marketing Exposure
Global Reach – Global InventoryYour Unique Source When Seeking Luxury Real Estate Information From Around The Globe
The Sotheby’s International Realty® brand’s digital marketing exposure strategy starts with the sothebysrealty.com website which provides a real estate experience like no other. It is the core of a cascading, interconnected marketing strategy extending exposure of extraordinary homes to all corners of the globe and to all web-capable devices through a precisely orchestrated digital marketing effort that includes online advertising with the most respected media partners and search engines from around the globe.
SEARCH ENGINE MARKETING Targeting Real Estate Intenders Globally
To maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.
Proven results through 2016
5.25 Million visits from Search Engines
Over 333 Million "paid search impressions"
Linking Your Home To Mobile Users With A Click, Tap or SwipeFeaturing All Of The Brand’s 40,000+ Global Properties
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Currently there are more internet searches worldwide on a mobile device than on a computer.
Connectivity…get Sotheby’s International Realty® Mobile app (SIR Mobile), a free download from all major app stores for all mobile devices putting GPS enabled real estate searches in the palm of your hand, from anywhere your mobile device works.
To get SIR Mobile:
- Text “SIR” to 87778
- Search for “SIR” in the app stores
- Go to sothebysrealty.com from your mobile device
Features Of SIR Mobile:
- GPS search, find the closest home
- Search globally in 49 countries
- Driving directions to the home of interest
- Social sharing on Facebook and Twitter
- Tap to connect; call or email
- Points-of-interest toolbar
SOCIAL MEDIA Connecting A Global Real Estate Community – 55,000 Social Connections In 160+ Countries
We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Our social networks have more than 225,000 subscribers.
In an effort to capitalize on the many unique and valuable ways social media can help enhance the Sotheby’s International Realty brand’s marketing efforts as well as my personal marketing efforts, our an page positively increases consumer awareness and ultimately drives leads.facebook.com/sothebysrealty
Our Twitter account promotes then latest brand news to the hundreds of people and organizations that follow us. Since its 2006 launch, Twitter has gained enormous popularity as a unique, personal and professional communication tool.@sothebysrealty
Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. As the largest video search engine, YouTube has become the place for consumers to find real estate videos. The new SIR.com has access to over 10,000 videos. Did you know that real estate listings with videos receive 403% more inquiries than those without videos? The Sotheby’s International Realty® brand channel provides a destination for our unique video content on properties, locations and general information on the Sotheby’s International Realty® brand.youtube.com/sothebysrealty