About Sotheby's International Realty Canada
International Is Our Middle Name
At Sotheby's International Realty, we are fond of saying that international is our middle name. It's not just a lighthearted play on words, it's about the way we think, and about the way we think about ourselves.
Fundamentally we believe that if we can put your home in front of the largest number of logical buyers in exactly the right way, that we will help to find that buyer who sees the most value in your home.
So how does being the most international firm help in that objective? Any firm can claim that they're international, but here's what I think separates us from the rest.
First and foremost, is our name, our logo and our brand marks. They are consistent across all of our offices and they are what makes us one of the most widely known global brands. Second, Sotheby's International Realty has over 900 offices in 70 countries and employs over 21,000 people.
Our infrastructure is designed such that all listings are published to all of our offices, including those 21,000 professionals, virtually overnight. More exposure provides more buyers, which in turn provides more opportunity to sell long. We don't see ourselves as a real estate firm. We see ourselves as a marketing firm who specializes in real estate and what we're marketing is your home.
There are countless innovative marketing approaches being developed every day by our people across the globe. These marketing approaches have been forged by providing services to some of the most discerning buyers and sellers of some of the most unique properties in the world. We bring these best practices to our clients who receive the benefit of global thinking delivered locally. As you would expect from a firm like ours, every home we represent is marketed using our very substantial local capabilities.
What sets us apart, is the fact that properties listed by Sotheby's International Realty are automatically distributed to our numerous global partners throughout the world, and are available in 16 different languages and over 50 currencies.
When we publish our listings to all, of these international media partners, there is substantial exposure to home buyers locally. For example, two of our most important partners are the Wall Street Journal and the New York Times. Each has a massive global footprint but each also have over one million Canadian subscribers. In fact, all of our strategic media outlets are both international in their reach and local in their usage, so why is that important that Canada is one of the most culturally diverse countries in the world.
Many local buyers are first or subsequent generation Canadians and they prefer international information sources that are more culturally aligned with their heritage. This is why our vast international media network is as important domestically as it is international.
Finally, not all foreign buyers buy luxury homes. While we're particularly well known for the homes we represent in the high end of the value range, we have found that the average foreign buyer is buying a home at or slightly below the average for a given market.
Many are buyers for their own use, or students who are going to school, or parents and grandparents who want to join other family members in Canada. Our local and international capabilities help identify those opportunities as we proudly represent homes at a wide range of price points.
At Sotheby's International Realty we bring Canada to the world and the world to Canada. After all international is our middle name.
Sotheby’s International Realty Canada – 100% Canadian Owned & Operated
25+ Canadian Offices:
- Downtown Vancouver
- West Vancouver
- North Vancouver
- Golden Square Mile
- St. Lambert
- Salt Spring Island
- Ville de Quebec
- White Rock/Surrey
- North Hatley
- Sun Peaks
To those who value the unique, Sotheby’s International Realty® is the local real estate services provider that offers unrivalled access to qualified people and distinctive properties around the world.
Inviting. Discreet. Savvy. Refined.
Connoisseurs of Life.